Local Search Engine Marketing
What is Local Search?
When you partner with Projects Plus, it means you receive customized, hands-on services for your local business that get you found online in organic search results and Google maps.
Local Search Strategy
STEP 1: Comprehensive Analysis
1.) Evaluate your business’s online presence.
2.) Analyze your competition.
3.) Determine what's broken and how to fix it.
4.) Uncover untapped opportunity for fast, low-cost results.
5.) Provide you with one-on-one guidance and consultation.
6.) Give you custom recommendations.
7.) A local search strategy to get your business found online.
Time to Get Google's Attention
STEP 2: Build a Foundation for Growth
At this stage, we transfer ownership of your local search engine marketing back to you with services such as:
Long-term Organic Results
STEP 3: Local SEO and Lead Generation
The ultimate purpose of local search engine marketing is to get more customers, right?
Everything Projects Plus does for you is manual, hands-on, and customized. After more than 20 years helping local businesses grow, we have no doubt that automated, cookie-cutter marketing packages will not work for you.
So don't expect us to put your marketing on auto-pilot or box in your services. Together, we'll pursue ethical, out-of-the-box local search strategies that best benefit your business.
"I hired Michelle and her team after our very first phone conversation, and she has been a pleasure to work with ever since. Michelle is the proverbial consummate professional – hard working, diligent, extremely responsive to phone calls and emails, supportive, loyal and trustworthy. I know the word trustworthy gets thrown around a lot, but I mention it because in the internet business it’s hard to know if you’re getting what you pay for. However, with Projects Plus, you’ll get everything they promise and a whole lot more and at a reasonable cost."
John Guarino, Protect Painters – Newton, MA
"I have worked with Michelle on a variety of projects over the years and highly recommend her services. As a small business owner, Projects Plus has become an extension of my team – a trusted advisor to me and strong advocate for my marketing goals. Michelle offers a broad range of services and her customized approach is thoughtful, detailed, and relevant. Unlike a big “plug and play” approach she can customize a plan that fits your needs and budget. I unequivocally recommend Michelle and the Projects Plus team."
Dan Schaeffer, Five Star Painting - Austin, TX
Local Search Services
When Automation is Like Renting:
Your Marketing Should be an Investment in Long-term Ownership.
Are any of your marketing services automated? For instance, your local business listings could be run through a system where your business information is entered once - and then gets sent automatically to a limited network of local business directories. Read about Local Listings to learn how this type of automation harms your business.
What Should Local Website SEO Services Include?
Website SEO is an ongoing process, month after month, that involves keyword research, technical coding (check your website for schema), on-page optimization, Google Analytics and Search Console analysis with action items, call to action and conversion enhancement, competitive research with action items, customer review management, and local link building - to name a few.
It's time-consuming, labor-intensive, and extremely effective in gaining visibility for your business in organic search results for more and more words and phrases people use to find what your business offers. Read how Website SEO more than pays for itself when done correctly.
What's the Big Deal About Content Marketing?
Everything is content - pictures, text, links, videos, local listings, blog posts, page titles, and even your contact information. Website content is how you communicate to both the search engines and your customers. If you don't communicate with people, those relationships go dormant. If what you communicate is poor or of low-value to your audience, they are not going to understand you or they will simply lose interest.
On the internet, fresh, high-quality content is the key to getting known, gaining popularity, trust, and credibility, and helping the search engines and your customers find you and engage. Read how a Website Content Plan drives your business online and helps you dominate the competition.
Is Google Calling You?
No, unless you asked them to. Google doesn't solicit businesses over the phone. These calls are marketing companies fraudulently positioning themselves as Google or a Google partner. Don't let them worry you into thinking there is something wrong with your business listing or rankings.
There are probably many companies soliciting you for paid advertising against the well-being of your business - Yelp, YP, Dex, and more. Let us help you protect your online presence and your hard-earned marketing dollars. Learn how One-on-one Consultation, Guidance, and Strategy Meetings keep your return on investment and marketing results on track.
Partner with a Local Search Marketing Company
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