Local Contractor Marketing
Customized to create an online presence that engages the type of customers you serve and motivates them to hire you
The first step in local Contractor Marketing is to find out how you can exceed the wants and needs of your prospective customers. Answer all of their questions, reassure them of your skill and work ethic, offer convenient ways to contact you, prove that you are trustworthy and credible, and give them incentives to want your services over a competitor’s.
Contractor marketing done right is pretty tough to do in a yellow pages print ad, brochure, flyer, classified ad, direct mailer and other common contractor advertising. Not to mention how difficult it is to get your print materials into the hands of consumers who are actually quality prospects. Most contractor marketing is presented to the masses, even in a local area, and is nearly impossible to track. Your return on investment is most likely a guess with little to no data regarding actual results.
On the internet, you’ve got every opportunity to precisely target your prospects, grab their attention, give them all the information about your business they want, motivate them to take action and track your ROI with ease.
Your insight and experience regarding the hearts and minds of your customers is invaluable to your internet marketing campaign. Once we have acquired your expertise, we take it that last step that sets you apart. Projects Plus gets you found locally all over the internet AND instills trust, interest, and incentive in the minds of your prospects.
We create a customized marketing campaign focused on:
1.) Precisely targeting your prospects in the search engines with keywords and optimization techniques.
2.) Internet research to find out what your prospects are asking and saying online, their wants and needs.
3.) Strengthening your online credibility, providing information and solutions, and ranking you locally on top of search results across the web.
Your Local Contractor Marketing Tools:
- An Optimized, Content-rich Website
- Website Marketing
- Craig’s List Leads Generation
- Local Business Directories, including Google Places
- Niche Contractor Directories
- Reviews, Testimonials, Referral Rewards
Your Local Contractor Marketing Investment
At Projects Plus, we recommend that you start out slowly, with services that fit your budget and begin to more than pay for themselves before you add additional strategies. After researching your existing online presence and your local competitors, we will suggest a step-by-step action plan, in priority order.
Contractor marketing begins with planning and preparation, but you’ll start seeing results (in the form of quality leads) very quickly for as little as $75 per month.
Contact us for a free Contractor Marketing consultation.