Service Business Marketing
Put your business services, credentials and testimonials right where your prospects are looking.
Service Business Marketing has become so much less expensive, and so much more effective, since as of February of 2009, more than 80 percent of Americans have a computer in their homes, and of those, almost 92 percent have internet access.
(The Nielsen Company, 2009.)
As of 2008, 74 percent of all internet users search LOCALLY for a product or service every day …
92 percent of Internet users have researched a product or service online, then purchased from or hired a local business.< .br />
(WebVisible, 2009.)
Interactive Marketing
A fantastic feature of the internet, that you don’t find in other print advertising, is that you can interact with your prospects and customers. Your edge in service business marketing lies in engaging web users when they find you online.
A website, for example, is too often presented as a glorified yellow pages ad by many service businesses. And the content is self-focused … not customer-focused. A typical small service business website looks like this:
- Home Page – A general description of what the business does
- About Us – About the business
- Services – A description of the business’s services
- Testimonials – A list of nice things people have said about the business
- Contact Us – How to contact the business
Where, on the pages of that website, is there something that allows the site visitor to interact with this business (ask a question, take a survey, write a comment, schedule an appointment, request an estimate, write a review or testimonial, take advantage of special offers or coupons …?
Where, on the pages of that website, can the site visitor get answers for anything they may want to know … business hours, directions, FAQ, materials or brands used to complete the services, follow-up after the services are performed, care or maintenance, statistics or facts, pictures, credentials, verified reviews from past clients …?
Projects Plus helps you maximize the power of your online presence by:
1.) Getting your business found online locally – all across the internet.
2.) Building your credibility, presenting you as the skilled expert you are.
3.) Creating high quality content.
4.) Motivating web users to interact with you, take action, learn more, contact you.
Your Service Business Marketing Tools
- Content-rich, interactive website
- Local Business Directories
- Niche Business Directories
- Craig’s List Ads
- Social Networking (blog / facebook / twitter)
Projects Plus suggests starting out slowly with a step-by-step prioritized plan of action that fits your budget. It won’t be long before your internet marketing investment is paying for itself with new customers and referrals – and you can build onto this foundation – and continue to grow.
Your first step? A free in-depth consultation so we can make recommendations and develop a customized service business marketing plan just for your business.
Contact us for your free service business marketing consult today or complete the form below.