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Local Internet Marketing in Chandler, Arizona
We help contractors and service businesses across the United States get more leads and convert more customers. Our expertise is customized affordable contractor marketing and consultation.
Frequently Asked Questions
We custom-quote every client because you'll need customized services. But guess what? Your monthly budget is flexible! We work together to determine priorities and figure out a good starting point. Plan on between $500 - $975/month for a single-location business, depending on how aggressive you want to be.
It depends on your current situation. Are your directory listings a mess with inconsistent addresses or phone numbers? Do you already have individual pages on your website for each service you offer or just a main services page? We'll work as quickly as possible to get things in tiptop shape for faster results. The average timeframe is 3 - 6 months. After that, you should experience slow but steady growth for the long term. The return on investment (ROI) for SEO is one of the highest of all marketing strategies.
Here is a simple formula. You will need to know your average job size or sale and your closing rate percentage.
X Desired Return
= Revenue needed to achieve the desired return
/ Average Sale
= Sales needed to achieve the desired return
/ Closing rate percentage
= Number of Leads Needed
|Monthly SEO Spend:||$975|
|Multiplied by desired return on investment:||We used 5 for this example (5%)|
|Equals Total Revenue:||$4,875|
|Divided by Average Sale or Job Size:||$5,000 (our example)|
|Equals Number of Sales or Closed Jobs:||1 per month (always round up)|
|Divided by Closing Rate Percentage:||We used .4 for this example (40%)||Equals 3 Leads per Month from SEO|
A 5% return on just about any marketing strategy is good. A 10% return is exceptional. Because SEO takes time to gain momentum, you'll want to calculate a 6-month or 12-month ROI.
Using the above example, you'd spend $11,700 per year and need 30 leads (12 sales) to get a 5% return on your investment.
Swap out our example numbers with your own.
Only so far as to spy on them to mimic, to your benefit, what's working for them and leverage, to your benefit, what they aren't doing so well. We do not accept a contractor client whose service area overlaps with one of our existing clients.
We'll schedule a 30-60 minute phone conversation. You'll speak with one of the owners. There are no salespeople here, only a team of specialists. Heading up the team are Michelle, your Local SEO Strategist, and Vince, your Marketing and Operations Coach. We want to know what your goals are, what you are currently doing in your marketing, what's working and what's not. Ask any questions you'd like. The next step is an audit of your website and online presence. Give us a few days to get it done. Then we'll get back in touch, make specific recommendations, and suggest a plan of action. We do not offer packages or cookie-cutter services that do not maximize lead flow for local contractors.
We'll talk and decide together on priorities and a monthly budget. No contracts or time commitments. Our services are always month-to-month. We will ask you to sign a Service Agreement that includes confidentiality and mutual expectations. We'll spend the first few months in the setup and cleanup stage. We'll need a lot of information from you. Logins, details about your business, help with troubleshooting, project photos, and so forth. We will also schedule a monthly recurring 60-minute marketing call so we're touching base on a regular basis. There will probably be a lot of emails going back and forth as well. This is a collaborative partnership. Consider us members of your team with your best interest at the core of everything we do for you. Browse additional FAQs for more information about working with us.
Our goal is to leverage 'free', organic, natural search results whenever possible. But sometimes paid lead generation is necessary. Having a good marketing mix - online and offline - is essential to your success. Our Local Internet Marketing services include SEO, link building, copywriting, local directories, PPC, and consultation. In addition, we help you with things like implementing an online customer review process, referral program, and back marketing to past clients, as applicable. Browsing our testimonials will give you a good idea about how we operate and the nice things our clients say about their partnership with us.