Top Local Website Listings Keep Your Business in the Spotlight Across the Web
Local business directory listings (or citations) are mentions of your business on directories and websites across the internet that ideally include, at a minimum:
- Business Name
- Business Address
- Business Phone
- Link back to your local website
There are literally thousands of online directories that offer a free local business listing. Each one provides different features, benefits, look and feel.
Many will also solicit you to upgrade to their paid advertising option. Projects Plus is not affiliated with these directories – we leverage ‘free’ to maximize your results.
If you find yourself interested in paid services for particular local business directory listings, please consult with us before signing any contracts.
We will help you make an informed decision that protects your online presence and your budget.
Quantity of Local Business Directory Listings
It is crucial to continually increase the quantity of your listings and provide the search engines with fresh content about your business – beyond just name, address, phone (NAP) – such as project photos, business hours, optimized business description, categories, services, etc.
Google regularly scours the internet looking for exact matches of your business NAP. The more matches they find, the more trust and confidence they have that you are, who you say you are, and the more you are rewarded with rankings and visibility for numerous search terms.
You want to have more higher quality listings than your competitors at all times.
Consistency of Local Listings
Consistency of the business details in your listings is crucial.
If your business details are not uniform (i.e. different phone numbers, varying formats of your business address), the search engines may consider that listing a different business or otherwise dilute / diminish your online exposure.
Quality of Local Business Directory Listings
Quality of your listings is another vital factor. For instance, there are a lot of garbage websites out there that Google considers spam. These spammy directories will harm your online presence.
Projects Plus researches all the directories we list your business in and carefully discern quality. Please ask us for feedback before listing your business in a directory that may be questionable.
LOCAL sites (i.e. Chamber of Commerce, local Meetup or BNI, City of, local tradeshow and other local organizations) are highly effective. Though Projects Plus researches listing opportunities for you in your local market, many of them are unavailable unless you participate or advertise with them in some way.
Always be on the lookout for opportunities to be listed on local websites in your communities. Run them past Projects Plus first to ensure quality and/or provide us your login credentials so we can optimize your listing profile.
INDUSTRY niche directories (i.e. homeimprovementweb, Zillow, greenbuilding, homerepairsdirectory, Houzz) establish you as an authority – earning you more power as a dominant business in your category online.
Again, Projects Plus researches and lists you in industry niche directories as available. We recommend getting our input when you find these types of directories on your own.
Management of your Top Local Website Listings
Google frequently updates their local business product. In addition, ongoing troubleshooting and optimization are necessary to improve and/or maintain your rankings.
This Google local maps section of a search results page is your most valuable ‘real estate’ on the internet apart from your website.
Learn more about Google’s free business listing product here.
Many of your other top local website listings require attention on an ongoing basis – whether it’s updating content, adding project photos, or upgrading to a directory’s latest change or new feature.
This is the management portion of Projects Plus local listings services that save you a lot of time and keeps your business in the spotlight across the web.
When you list your business anywhere online, use the EXACT business name, address, and phone number as is listed on your website. There may be times when you must use a different phone number for tracking purposes – but this should be rare and it would benefit you to discuss possible options/alternatives with Projects Plus.
All of our Services
- Local Online Presence Audit
- Website Audit
- Competitive Audit
- New Location/Expansion